CP138: Centrifuge Education(Only) - Parallel Track By DoDAO

,
cp: 138
Title: Centrifuge Education & Growth - Parallel Track By DoDAO
authors: robinnagpal
contributors: DoDAO
uses-component: cp2
technical-proposal: no
requires-onchain: yes
impacts/modifies:
status: rfc
date-proposed: 2024-01-10
date-ended:

Short Summary

The most reliable and sustainable way to increase the Total Value Locked (TVL) on Centrifuge and attract more investors is by offering high-quality, high-yielding funds and assets. To achieve this, we need a greater inflow of on-chain funds, which, in turn, requires onboarding more fund managers. Simplifying the onboarding process for fund managers is essential to this goal, and DoDAO plans to address this through education.

Currently, establishing a Real-World Asset (RWA) on-chain fund on Centrifuge is significantly more challenging than on Web-2 platforms, such as Percent.com, Fundrise, and RealtyMogul.

Our objective is to streamline the onboarding process on Centrifuge by developing comprehensive educational content for fund managers. This content will cover:

  • What on-chain funds are and their benefits for fund and asset managers
  • Steps to launching an on-chain fund
  • Necessary partnerships needed for success
  • Types of products and assets to target

Additionally, we will create educational content for investors to help them understand:

  • Basic terminologies and structures of alternative investments
  • Yield and risk considerations
  • Key factors to differentiate between funds

High level objective

RWA is one of the most relevant but challenging areas of blockchain. Managing an RWA project currently requires more effort than a DeFi project or a traditional fund. Fund managers exploring on-chain funds have to spend days learning the benefits of blockchain, months finding suitable partners, and additional months explaining the technology to investors. Investors also face challenges, including understanding asset custody and safeguarding private keys, etc. This effort is duplicated by every fund manager, with no onboarding documents or blueprints available for their help.

To grow the space, we must first onboard high-quality fund managers by educating them and helping them form essential partnerships for running on-chain funds. Simultaneously, significant effort is needed to educate investors. They must understand where their money is invested, how yields are generated, and how to differentiate between good and bad funds.

DoDAO will support Centrifuge in addressing these challenges by creating detailed educational content in various formats, engaging in business development by connecting with traditional fund managers and introducing them to on-chain funds and Centrifuge, assisting in onboarding interested fund managers, and helping them establish critical partnerships for successful on-chain fund operations.

At DoDAO, we have extensive knowledge in this field and we share our insights at https://chainedassets.com. We are also developing an AI agent to generate reports summarizing key details of funds and opportunities, helping investors make informed decisions.

Background of Proposal

The tokenization of Real-World Assets (RWA) remains one of the most significant use cases of blockchain technology. However, it has yet to achieve widespread adoption. Meanwhile, newer fields like decentralized finance (DeFi) and NFTs, which emerged only a few years ago, have rapidly gained market share and continue to grow.

Current Situation
The primary reason for the slow adoption of RWAs is the high level of effort required to bring funds and assets on-chain, which is significantly greater compared to traditional funds. Additionally, when comparing RWAs to newer investment crowdfunding platforms, we see that these platforms offer superior products and have successfully attracted a large number of investors.

For instance, Percent.com, a private credit platform, currently offers an average coupon rate of 18.13%, with a historical average of 14.22%.

In contrast, DeFi platforms such as AAVE, Compound, Morpho, and Spark typically offer 6-10% APY on stablecoins invested in trusted lending and borrowing protocols. While DeFi(when investing stables in trusted projects) may offer lower returns, it provides a superior user experience through instant liquidity and permissionless technology, allowing for more structured products to be built on top of it and eliminating friction for both lenders and borrowers.

Centrifuge bridges the gap between Web2 and DeFi, offering value to both types of investors—those who prioritize liquidity and those who seek long-term high returns.

Market and Growth Opportunity
Due to high valuations, public equities have become less attractive, leading both individuals and institutions to shift toward alternative investments.

Alternative investments share has been growing in recent years, which translates into more funds and assets, higher-quality investment products, and increased options for investors.

At present, setting up an on-chain fund requires significantly more effort and cost compared to a traditional fund. While the concept of tokenization is relatively easy to grasp, launching an on-chain fund involves additional complexities, including:

  • Understanding the full process of creating and launching a token
  • Key considerations when using a token contract
  • Managing custody of digital assets
  • Integrating with on-ramp and off-ramp providers
  • Navigating regulatory hurdles and identifying preferred jurisdictions
  • Educating investors about on-chain funds

While education alone is not a silver bullet that will solve all these challenges, it serves as a strong foundation upon which other initiatives—such as podcasts, meetups, and business development efforts—can be built.

Description of Activity

The main goal of DoDAO is to help increase the number of funds on Centrifuge and make it the default platform for RWA (Real-World Asset) investments. Our work will focus on two key areas:

1. Educating and Onboarding Fund Managers
Currently, there is no single guide or documentation for fund managers to learn about:

  • The benefits of blockchain technology compared to traditional systems
  • The full process of creating an on-chain fund
  • Considerations while launching a token
  • DeFi intergrations
  • Global crypto regulations to help them pick the best jurisdiction for their fund
  • Options for KYC/AML, token structuring, custody of assets, and more
  • Features of Centrifuge

To address this, we will create educational materials, including:

  1. Tidbits Hub: A resource like the one we built for Alchemix - https://alchemix.tidbitshub.org/
  2. Detailed Documentation: A comprehensive docs site with detailed information on the above mentioned topics
  3. Presentation A detailed presentation that can be used by anyone to educate fund managers on the benefits of on-chain funds and the process of creating them.

2. Educating Investors

During the market downturn of 2022–2023, many RWA projects offering under-collateralized loans failed. A key issue was that users didn’t understand where their funds were invested or the risks involved.

Alternative investments (private investments) are often riskier but promise higher returns. Retail investors may not fully understand these risks, leading them to choose poor projects. To make Centrifuge the most trusted platform for RWA investments, we need to invest in user education.

We will create materials such as:

  • Tidbits Hub: Similar to the one built for Alchemix - https://alchemix.tidbitshub.org/
  • Presentation: A presentation that can be used by anyone to educate investors.

Goals and Themes

Goals
This proposal focuses on creating educational materials to help fund managers easily transition their funds on-chain and use Centrifuge.

Themes

  1. Grow Adoption:
    By simplifying the process for fund managers to bring their funds on-chain, we aim to directly increase the adoption of Centrifuge.
  2. Awareness, Education, and Community:
    Our strategy to raise awareness is through education and community-building. We will create extensive content that can be reused by anyone in the Centrifuge community.

Risk Assessment

At this time, we do not see any significant risks associated with this engagement. DoDAO has previously created educational content for leading blockchain projects and has conducted extensive research on RWAs, which is published here: https://research.chainedassets.com/.

However, timely and regular touchpoints for reviews and feedback on our work will be highly beneficial.

Sustainability

  • How the project will be sustained after completion:
    The project will create educational materials and onboarding processes that can be reused by fund managers and investors. These resources will remain accessible, allowing continuous onboarding even after the initial project concludes.
  • Will additional funding be needed in the future?
    We will maintain and update the educational materials for the next six months, and no additional funding will be required for minor updates. However, for major overhauls—such as updating content significantly or creating new educational materials—additional funding may be necessary.

Collaborations and Partnerships

  • Will the project involve cooperation with other groups or DAOs?
    The final milestone will involve ensuring that the content is tailored to Centrifuge and aligns with its priorities. To achieve this, it would be beneficial to receive detailed feedback from a few members. If accepted, we plan to share our updates regularly on forums.

Change or Improvement

  • What is the change or improvement that this mandate will bring?
    Its an improvement. This project will simplify and standardize the process of creating on-chain funds, making it easier for fund managers to adopt Centrifuge. It will also improve investor understanding of risks and opportunities, building trust in Centrifuge as the go-to platform for RWA investments.

Alignment to the Mission of Centrifuge DAO

  • Why this is important and aligned with the mission:
    Centrifuge aims to bridge the gap between traditional finance and blockchain. This project directly supports that mission by educating fund managers and investors, encouraging the adoption of on-chain funds, and fostering trust in the Centrifuge platform.
  • How will this project affect the DAO community?
    The project will strengthen the Centrifuge ecosystem by bringing more high-quality funds and engaged investors, ultimately increasing usage and adoption of Centrifuge products.

Description of Individual/Group Seeking Funding

Team:

DoDAO Team - https://dodao.io

DoDAO has been working on many tooling and educational initiatives in the blockchain space. We have been working with some of the top projects in the space and have been contributing to the ecosystem in various ways. We have been working on

Governance Tooling Initiatives

Educational Initiatives

References:
Uniswap
https://cointelegraph.com/news/uniswap-launches-educational-platform-do-dao

Alchemix


RWA Work
DoDAO has published extensive foundational content on real-world assets at Chained Assets. This initiative, is a work in progress, and was started a few months ago, serves as a public good aimed at expanding knowledge, improving verifiability, and enhancing the safety of investments. It strives to make the blockchain ecosystem more trustworthy and secure for all investors.

DoDAO’s Products

  • Tidbits Hub(Tidbits & Clickable-Demos/Simulations)
  • Academy Site Builder
  • AI Agent for Investment Analysis(In Progress) - V1 will target crowdfunding projects

Budget

Amount requested and how it is calculated:
DoDAO will have one member working full-time on this task, primarily Robin Nagpal, who will be responsible for the creation and overall delivery of the project.

The estimated time, effort, and cost for this work are approximately:
(4 months × 1 member × $80/hr) ≈ $56K.

We have reduced the requested amount based on the feedback received on the proposal; however, the effort cannot be reduced as we do not want to compromise on quality.

Total: $48,000

Delivery and Reporting

Delivery and Reporting

To ensure transparency and progress tracking, we will break the project into four key milestones, each focusing on a specific aspect of educational content and onboarding.

  1. Milestone 1: Research and Study (6 weeks)
    We will research the challenges fund managers and investors face when adopting on-chain funds. This includes analyzing existing RWA platforms, Private Credit and Real Estate public/crowd-funding platforms, identifying best practices, and understanding global regulations. We will also assess investor knowledge gaps and risk concerns to shape the educational content effectively.

  2. Milestone 2: Tidbits & Documentation Site for Fund Managers (6 weeks)
    Based on our research, we will create a Tidbits Hub for fund managers, offering a step-by-step guide to setting up an on-chain fund on Centrifuge. A comprehensive documentation site will also be developed, covering key topics such as tokenization, custody, KYC/AML, and regulatory considerations. The goal is to make the content clear, interactive, and actionable for fund managers.

  3. Milestone 3: Tidbits Site for Investors (2-3 weeks)
    A separate Tidbits Hub for investors will focus on educating them about alternative investments, risks, and rewards of on-chain funds. The content will simplify complex financial concepts, covering how on-chain funds work, understanding yields and risks, and differentiating between funds, ensuring accessibility for both retail and institutional investors.

  4. Milestone 4: Presentations and Centrifuge-Specific Updates (2 weeks)
    We will develop detailed presentations to educate fund managers and investors, designed for easy sharing across Centrifuge’s community, partners, and business development teams. Additionally, we will incorporate Centrifuge-specific updates to ensure all materials align with the platform’s latest developments and roadmap.

Reporting and Feedback

After each milestone, we will share updates on the forums, highlighting progress and key learnings. For the final milestone, we welcome detailed feedback from Centrifuge members to refine the materials, ensuring they effectively serve fund managers and investors while aligning with Centrifuge’s long-term vision.

4 Likes

Thank you for your proposal @robinnagpal. I have added the header and the relevant tags in this post.

  • Amount requested and how it is calculated:
    DoDAO proposes dedicating 2-3 full-time members to this effort. The final budget will be determined after gathering initial feedback from the community and will be presented during the monthly community call.

I would recommend to add an initial budget before our governance call next Wednesday (this proposal is on the agenda) and then it can be adjusted afterwards, if needed.

4 Likes

Ambassadors Group were discussing future education delivery process potentially including Accreditation Testing Prep as part of the curriculum for US markets.

DoDAO appears to be legit product team from Canada, with appropriate credentials. Excited to see what they present.

Interesting proposal can DoDAO Team share more details and metrics on:

  1. How many people are regularly visiting these Educational Initiatives and complete the training.
  2. Growth achieved and improved community engagement
    RWA is a different area but in general the outreach and metrics can helps members to take a more informed decision
1 Like

Thank you, @Rhano, for guiding us through the process.

We’ve added the initial budget, ensuring it aligns with other Centrifuge DAO initiatives.

The one-year engagement budget should be divided into and paid in parts based on reviews of DoDAO’s work.

One key point to emphasize, which others might ask, is why continuous involvement is necessary.

To create an impact, we plan to first develop helpful content in various formats. Next, we will engage with fund managers to understand their concerns about creating on-chain funds and build a pipeline of those interested in using Centrifuge.

In most cases, the full adoption process—from awareness to launching an on-chain fund—will take at least 9–12 months.

3 Likes

Thank you, @theoyster for your great feedback!

Over the last 7–9 months, we have studied and researched RWAs from the ground up. Many of our findings are published here: https://research.chainedassets.com.

Our key takeaway is that as blockchain builders, we can’t assume people will adopt the technology just because we create it. Users need to see a clear reduction in overall effort and costs.

Creating a fund is already challenging, and building an on-chain fund adds complexity, additional work, and costs. Our goal is to simplify and templatize the process to make it easier for fund managers to adopt blockchain technologies.

We also observed during the last bear cycle (2022/2023) that investors lost money with some centralized blockchain funds and projects. We want to ensure investors are protected, understand how their funds are used, where the yield comes from, and the risks involved.

These are the areas we’ll be focusing on! :blush:

1 Like

Thank you for the kind words @Tradesman and confidence in DoDAO!

Would love to know more about “Accreditation Testing Prep” that you guys are planning.

1 Like

Thanks, @Eshwar, for reviewing the proposal.

We’ve observed both similarities and differences in responses to the educational sites we’ve created so far:

Similarities:

  1. All teams loved the high-quality content and appreciated the effort we put into it.
  2. On sites with a rating feature, content and experience consistently scored 4.5+/5.

Differences:

  1. Traffic varied significantly, largely depending on how much the partner teams promoted the sites.
  2. Sites like Compound, Uniswap, and Arbitrum performed well due to promotion or being featured on their main pages.
  3. A one-time experiment with token incentives led to traffic of 5,000 completions in 1 hour. But we observed most of it was bot traffic and this approach we have avoided since it didn’t align with our vision.

Learnings:

  1. Shorter Content: Users prefer quick, concise content over long-form material. Our new product, TidbitsHub, addresses this need. Alchemix (https://alchemix.tidbitshub.org) is live, and content for Safe (https://safe-global.tidbitshub.org) is in final stages of testing.
  2. Continuous Engagement: Success depends featuring tidbits/academy sites prominently (e.g., on home pages) on active promotion. Moving forward, we’ll focus on at lease one is done.
1 Like

Thank you, everyone, for taking the time to review the proposal. We feel that one of the things lacking is clear, measurable milestones on the BD side.

We will try to work with Jon or other Centrifuge members to determine how we can address this.

1 Like

Thank you very much for your proposal, sorry today in the gov call I don’t have opportunity to ask you directly because of the time limitation, here are some of my questions:

  1. While the proposal highlights DoDAO’s plans for educational content and fund manager onboarding, I noticed limited social media presence and community engagement metrics. Could you clarify the current size and activity of your community, as well as how you plan to measure and expand outreach impact to ensure the proposed initiatives significantly benefit Centrifuge?
    maybe can share any successful work you have done before? I think the educational content and fund manager might be two different direction, one would need to have high quality and broad impact, another one would need special connection, so it would be good if you can specify which one is your main focus
  2. The proposal mentions support from top blockchain companies such as NEAR, but I couldn’t find public confirmations or endorsements from these entities. Could you provide more details about your core team members, their backgrounds, and any formal partnerships with the mentioned blockchain organizations to ensure transparency and accountability?
4 Likes

Hi @DrCAO,

Thank you for reviewing the proposal and attending the session.

  1. We don’t have a community focus or work on community efforts. Our past work has been in education and tooling, with references for educational content shared above. Currently, we’re collaborating with Compound on various efforts and with Safe(Tidbitshub). We can assist the right person from CFG in gathering feedback on our efforts from them.

  2. We worked with NEAR and Harmony on DAO onboarding efforts and had a DAO onboarding product. However, both NEAR and Harmony discontinued their DAO efforts because of lack of a viable market. Due to a lack of product-market fit, we eventually phased out the product as well.

  3. We agree that education and business development (BD) for fund management are distinct areas. While we specialize in education, BD with asset/fund managers is new to us. However, we have deep domain knowledge, which is detailed here: https://research.chainedassets.com.

In the coming days, we will aim to connect with members who have worked in the BD of CNF to evaluate whether our proposed efforts add value and are fully relevant.

Based on their feedback, you can expect either a more refined proposal with a clear path to success and concrete actionable items and milestones or, if the CFG members feels that our BD-related proposals do not add value, we will consider removing the BD effort, which constitutes a significant portion of the overall engagement.

1 Like

Hello @Rhano @0xjulcaesar @martin @joncasterline

If we bring in relevant leads (asset/fund managers) who would be interested in learning about Centrifuge and trying Centrifuge, before fully setting their fund onchain, what is the current onboarding process for them?

For New Funds

  1. Who provides them with a walkthrough of the platform and explains the full setup process?
  2. What type of support do they receive from CFG?

For Fund/Asset Managers Interested in Moving Existing Funds On-Chain

  1. For traditional asset managers who have been using Excel or similar basic tools, what does their adoption process look like?
  2. What happens to their existing legal documents with investors?
  3. Are there any examples or case studies they can refer to?

For Both Cases

  • How much do they need to pay now or eventually (later)?
  • What type of new investor base can they expect?
  • How can we determine if they are the right type of fund for Centrifuge?

Thank you for sharing your proposal with the Centrifuge community!

As the Treasury Advisory Group, we’re excited to see DoDAO’s initiative and appreciate the comprehensive approach you’ve taken. Your proposal addresses some pain points effectively, and we’ve been researching your work with interest. There was a lot of feedback raised during the Centrifuge Governance Call on 15 January and we’re curious about how that has affected your perspective and this proposal.

  1. Educating and Onboarding Fund Managers - we have a question about whether fund managers need to be educated? What will they be educated on? Who in your team has fund management experience?

  2. Does your team have sufficient capability? Please include information from the background check and credibility section in the CP2 template. The DAO will want to see if the team is truly capable of delivering this work within the proposed budget.

  3. Are you bringing any Funds to onboard

  4. Which funds will you pitch to?

  5. What strategy do you plan to follow that differs from the Centrifuge BD team?

  6. Budget: 300K - this seems very high for non-technical work for a one year duration. Can you comment on this?

  7. As TAG had researched DoDAO’s previous education and similar concept (except fund concept) proposals at different Web3 DAOs, we identified that the amount of funding requested by DoDAO has been very different in, has been very different at every one of them. Harmony (36,000$) / Ocean Protocol (2,800$) / SafeDAO (24,000$).

  8. Why do you think there are significant differences?

  9. Why should CentrifugeDAO give that amount for experimental work?

  10. Team: Is it 2 or 3 full-time team members?

  11. The “Measure and Evolution” and “Delivery and Reporting” sections could benefit from additional detail. In particular, we’d like to see analytics and traction metrics from your previous collaborations with Uniswap and Alchemix. While the proposed efforts look impressive, the outcomes could be more precisely defined, as the current action items and deliverables appear somewhat high-level. Milestones and outputs are especially critical for your requested budget. Breaking down your efforts into milestones with tangible goals could be more effective in helping the DAO make a decision.

  12. What will be your success metrics?

  13. In general, you could provide more detailed information about the efforts you plan to put forward, namely around your expertise in addressing a highly specialised area of finance.

Many aspects have been thoughtfully addressed, and we sincerely appreciate the effort you’ve put into this work.

Please feel free to elaborate on the points we have raised.

As TAG, we share comments to help you improve your proposal. Once the proposal is in its final form, we will submit our report with a non-binding opinion for DAO members to make their decision.

2 Likes

Thank you for the questions, @0xjulcaesar.

The proposal, questions, and feedback can be grouped into two parts:


1. Education Effort

DoDAO plans to create educational content for fund/asset managers, project sponsors, and investors to explain the benefits of on-chain funds, the support Centrifuge provides, and how to minimize the required effort. The content will also include investor education materials.

Why focus on these topics?

  • For Fund/Asset Managers: If they ask, “What do I need to know to create an on-chain fund with Centrifuge, and what are the benefits?” We need detailed and also concise content to address this.
  • For Investors: If they ask, “What are the risks of on-chain RWA funds, and how can I evaluate which fund is better?” We need clear, comprehensive content to provide these answers.

Currently both of these important educational areas are missing, not just in CFG, but overall in RWA space.

The estimated cost for this effort is ~$40K–$60K, depending on inputs from CFG. This aligns with the $25K–$50K charged to other partners in the past (e.g., Harmony, Safe, Alchemix, Uniswap, Compound, and others). If CFG provides minimal input, the cost will be on the higher end of the range, as DoDAO will have to independently engage with asset managers, sponsors, and administrators to understand the needs and then write content. The content will include online resources such as Tidbits, clickable demos, simulations of the Centrifuge app, and documentation.

DoDAO has a proven track record of creating unmatched quality content for all our past work on DeFi projects, or can be seen in our work on RWAs: Chained Assets Research. If TAG or other CFG contributors doubt DoDAO’s capabilities on this, then we may not be the right match for the CFG community.

Distribution and Impact
Historically, DoDAO has not included distribution and impact KPIs in its projects and didn’t charge for that effort too, but we plan to address this in future engagements. For Centrifuge, the most effective use of this content would be incorporating key insights into PPTs and then present ing those on banking and investment conferences.

This distribution effort is estimated at ~$20K–$25K, covering 8–10 conferences over the next year, with an additional ~$20K allocated for travel expenses. It could be done by DoDAO, existing ambassadors, or any other active community members. If CFG prefers a different team to take on this task, DoDAO is happy to provide support and guidance. The KPIs for this effort should measure both the number and quality of conferences presented at or, in some cases, attended.


2. Business Development Effort

We estimate this effort at ~$220K (8 months of work by 2 team members at $80/hour). We recognize this is a significant amount, and the current proposal lacks detailed specifics about the tasks involved.

Focus Areas: Real Estate and Private Credit/Debt

Based on our research (ChainedAssets RWA Research), these two areas should be prioritized:

1. Real Estate
While DoDAO has strong theoretical knowledge, we lack hands-on experience. However, we have a relationship with Matthew Burk, CEO of Verivest, who has over 30 years of experience managing real estate funds and supporting hundreds of them. He has expressed willingness to assist. The scope, milestones, payment terms, and other details with Matt are yet to be defined but will be shared transparently with the CFG community once finalized.

Connecting with real estate fund managers don’t seem to be a challenge, but meaningful conversations require detailed information, such as cost benefits for fund managers transitioning to CFG, the type of support provided, the extent of CFG’s involvement in fund management, and potential new investor access.

What strategies has CFG tried in the past? What worked and didn’t? What are the ideal target fund types?

2. Private Credit/Debt
While we’ve had preliminary conversations with a couple of private funds, we do currently lack established relationships.

Many platforms list private funds, and engaging them shouldn’t be a challenge if we clearly articulate CFG’s value proposition. For this, input from core CFG contributors is essential.

Broader Context:

Discussions around RWAs often focus on tokenization but overlook the comprehensive support fund managers need to bring their funds on-chain. Successful crowdfunding platforms, for instance, offer end-to-end support, including groundwork and assistance with regulatory filings (e.g., Reg CF). Initially, this support was free or subsidized, which could be a model for CFG to follow.


Next Steps:

To ensure clarity and focus, we propose splitting the effort into two separate proposals:

  1. Educational Effort: Leveraging DoDAO’s expertise in creating high-quality educational content.
  2. Business Development Effort: Targeting real estate and private credit, with defined deliverables and milestones.

DoDAO brings proven expertise in education in blockchain, DeFi and RWAs, as demonstrated in our past work. While we may not satisfy everyone in the DAO, we believe it’s important we have full confidence in core contributors and can get their support along the way.

If anyone in the community wishes to take on some of the tasks mentioned, they can be compensated for that efforts, and we will be more than happy to assist them from our side.


@0xjulcaesar @Rhano for us to put further effort into creating detailed proposals, it’s important to gauge support from core contributors. Will be great if you can facilitate some temperature check or have some discussion and let us know if that support and trust exists or not.

Based on the feedback, DoDAO believes the proposal should be divided into two parts:

  1. Education: This part has a clearer scope and defined milestones. Estimated cost: $45K–$60K for content.
  2. Business Development: This part has a larger budget of ~$220K, and requires a clearer scope and detailed coordination with CFG’s business development team. Creating the business development proposal will be postponed for a few weeks(or a couple of months) until DoDAO better understands CFG’s operations and CFG gains more confidence in DoDAO.

For now, DoDAO wants to gauge support from contributors specifically for the education proposal. To determine this, a non-anonymous poll will be conducted (to prevent anonymous users from manipulating the vote). The poll will remain open for seven days.

Poll Options:

  1. DoDAO should submit a new detailed proposal for Education and Delivery of Content:

    • The educational initiative is pertinent, and the estimated costs are reasonable. DoDAO should advance with a detailed proposal encompassing both content creation and distribution.
    • Cost is $45K–$60K for content creation
    • Another $20K to present(in some cases attend) at 8-10 banking and investment conferences. Includes compensation for preparation and time spent during travels.
    • $20K–$30K for travel costs (reimbursed upon submission of receipts).
  2. DoDAO should submit a new detailed proposal Only for Education Content Creation:

    • The educational content is necessary, and the cost estimates are acceptable. DoDAO should move forward with a detailed proposal for content creation.
    • Distribution should be managed by CFG or another collaborator and not included in DoDAO’s proposal.
    • Costs is $45K–$60K for content creation
  3. No need of this initiative as Topics are irrelevant:

    • The topics addressed are not relevant.
  4. No need of this initiative as the Costs are Excessive Costs:

    • The projected costs are too high and not acceptable.
  5. No need of this initiative as there are concerns About DoDAO’s Capability:

    • Doubts exist regarding DoDAO’s expertise, past accomplishments, or ability to deliver effectively.

Note: As mentioned, the Business Development part, which accounted for the major portion of the total cost (approximately $220K), is postponed. This poll is only for the educational part, which is estimated to cost between $45K - $60K.

Please select one of the options from below. (See above for more details on each option)
  • DoDAO should submit a new detailed proposal for Education and Delivery of Content
  • DoDAO should submit a new detailed proposal Only for Education Content Creation
  • No need of this initiative as Topics are irrelevant
  • No need of this initiative as the Costs are Excessive Costs
  • No need of this initiative as there are concerns About DoDAO’s Capability
0 voters
1 Like

As requested, we should give reasons for our votes…

I voted for option two because while I don’t think DoDAO has the relevant expertise in attracting and educating funds and fund managers, they do have a track record on creating onboarding and education materials and this is something Centrifuge lacks.

It could be interesting to consider the needs in this direction, dependent on expert advice from the marketing and biz dev teams on whether this would actually help onboard more business and whether this can be done successfully by an external party without needing much of the internal teams’ time (hence my selection of the second option and not the first, who would do the distribution for option one?)

I would like to see a proposal in this area focused less on conferences and more on content

2 Likes

Good day,

Thank you for this proposal and gauging interest. I have cast my vote for the option:

  • DoDAO should submit a new detailed proposal solely for Education Content Creation.

I would also recommend double-checking with the Business Development and Marketing teams to ensure that the educational content DoDAO develops does not duplicate existing materials.

I chose not to vote for the Delivery of Content due to the high and vaguely described travel costs and conference expenses that DoDAO plans to cover.

In my personal opinion, the overall proposal seems costly and highlights the lack of existing connections in specific areas such as Asset managers, TradFi, DeFi, Tokenization, RWA, and a thorough understanding of Centrifuge’s needs.

I believe providing examples of previous successful deals and collaborations with Asset Managers, DeFi, TradFi, Tokenization, Issuers, etc., could positively influence the proposal’s outcome.

Additionally, I’m concerned about the difference in costs compared to the previous proposal, which is no longer available online (deleted content, broken links, etc.).

4 Likes

Hi DoDAO,

Thank you for sharing your proposal and for taking the time to respond to the concerns.

Due to I do not match with any poll option I will share a brief insight of my position regarding your proposal:

  • Educational content is necessary and is part of the Goals and Themes for Resource Allocation for the Centrifuge Treasury. Having mentioned the above, even with milestones, the projected costs seem quite high considering this is your first approach to Centrifuge DAO, thereby, from where I stand, it would be better to start with a lower costs proposal to demonstrate your willingness, commitment and show the performance of your initiative.
  • Regarding BD side and considering the information available in this discussion and the concerns about BD capability, it is important to get in touch with the BD team to know if your initiative is within the target, otherwise it may be better focus on a single proposal in the educational side.
  • Finally, I agree with this statement:

Best of luck

4 Likes

Hey Robin,

The following is my feedback for the voting.

As you were aware that I did asked you about the metrics related traffic and people completed on your past initiatives at Compound, Uniswap and Arbitrum but the answer was that you these were mostly botted when when there was incentivized and for the traffic its mostly driven by the projects by providing a prime spot on the website.

So for the same reason I think you should focus on the educational content and provide a breakup of (600-800hrs) the proposed amount 45-60k. Education content if your strong area in my opinion but since you have done it earlier and proposing same structured content it should be more efficient for UX and implementation.

2 Likes

@Eshwar, @ImdioR, @LuisG, we hear your concerns and, in the new “Education Only” proposal, we plan to:

  1. Costs: For the upcoming detailed “education” proposal, we can try to see if we can further reduce costs. We will provide a breakdown of the work to be done, giving you a detailed understanding of where efforts will be allocated.
  2. Smaller and Concrete Milestones: We will divide the scope of the educational content into 3-4 concrete milestones, ensuring that payments are made only upon the achievement of these milestones.
  3. Coordination with Marketing and BD: Could you please tag the relevant individuals involved with marketing and BD on the CFG side? We would greatly appreciate your help in getting the proposed topics reviewed before we submit the new proposal.

For DoDAO, one of the top priorities for 2025 is contributing to the RWA domain. We understood the domain from ground up and captured our insights here https://research.chainedassets.com. ( @Eshwar The content here targets new builders planning to work in RWA domain, but not fund managers. For fund managers or investors, the topics and the content will be very different.)

Working with CFG on this proposal allows us to document the precise requirements needed to bring quality funds(products) onto the blockchain, addressing technological, legal, administrative, and other considerations. This documentation will clearly capture the work needed, and the benefits of transitioning the funds/investment-products to the blockchain.

This is one of the most critical areas that has not yet been worked upon by anyone, and it should deliver significant value to CFG, and the broader RWA community.

2 Likes