Hello Centrifuge DAO!
I’m joining the Centrifuge DAO as an advisor on Marketing Strategy and I’m excited to support DAO marketing initiatives in ideating and executing marketing-driven, cross-functional initiatives to bring in new users and token holders.
Most recently, I led strategy at the RARI Foundation, where I worked to deepen decentralization, elevate the DAO, reappraise the token, and bring the RARI ecosystem back to relevance through strategic product launches and partnerships.
I’m excited to help strengthen Centrifuge’s position in the market and grow its influence in the RWA space - especially among retail audiences.
To this end I aim to kickstart and lead a pop-up ‘DAO Marketing Taskforce’ (if this experiment works well, we could propose to have a Group Mandate) and collaborate with groups like the Treasury Advisory Group (TAG), Governance Group, Wrapped Labs team, and Centrifuge Network Foundation and active contributors.
If you have ideas you’d like to share, feel free to DM me on X: https://x.com/yannau.
Let’s go!
Jana