CP164: DAO Marketing Q4 ‘25 Pilot Funding

[Janabe]

cp: [164]
title: DAO Marketing Q4 ‘25 Pilot Funding
authors: Janabe
contributors: Kate_Bee
beneficiary: Multi-sig DAO Marketing
wallet Eth:  0x4D749F2F24c6A0fD2695B76DE461A882C837b3bc 
uses-component: cp2
technical-proposal: no
requires-onchain: yes
impacts/modifies:
status: voting
date-proposed: 2025-08-20
date-ended: 

This post is a draft proposal with the scope of gathering feedback. Thank you all for reviewing and engaging.

Author: @Janabe

Reviewer: @Kate_Bee

Short Summary

The Centrifuge DAO and CFG tokenholders secure the Centrifuge protocol, a critical infrastructure for tokenized real-world assets (RWAs), which has recently surpassed $1B in AAA-rated assets issued. To date, awareness of the CFG token and the DAO remains limited, and RWA mindshare is dominated by competitors like Ondo. This proposal seeks approval for a Q4 2025 pilot marketing program designed to increase visibility and understanding of CFG and the DAO, engage tokenholders, and provide ongoing opportunities for participation.

High-Level Objective

To raise awareness of the CFG token and Centrifuge DAO among the wider crypto and RWA communities, strengthen the narrative around the DAO’s role, and provide measurable insights to inform a broader marketing strategy.

Background

Centrifuge has accelerated the on-chain adoption of tokenized assets and solidified its position in the RWA ecosystem. Despite this growth, the CFG token and the DAO lack a clear, easy-to-understand narrative. Current awareness and participation remain low, while competitors such as Ondo dominate public perception of the RWA market. Increasing visibility and engagement for the DAO is critical to sustaining Centrifuge’s leadership and fostering adoption of its ecosystem.

Description of Activity

The proposed Q4 2025 pilot will focus on a mix of owned, paid, and earned media opportunities to educate the market and highlight ways for tokenholders to engage with the DAO. Activities include:

• Strategy and oversight: Jana Bertram

• Community content creation: ImdioR

• Co-amplification with Centrifuge marketing team: Mariia

• DAO liaison and spending oversight: Kate

• Supporting creative & execution: Ad hoc designer & marketing coordinator (TBA)

The pilot will run for the quarter and serve as a testbed to optimize content, channels, and messaging, providing data to inform a long-term strategy.

Change or Improvement

If approved, this pilot will:

• Increase public awareness of CFG and the DAO

• Educate tokenholders on ways to participate and stay informed

• Establish a repeatable framework for marketing initiatives

• Generate data for measuring engagement, reach, and ROI, guiding future campaigns

Alignment to the Mission of Centrifuge DAO

By improving awareness of CFG and the DAO, this pilot strengthens the protocol’s security and governance through informed and engaged tokenholders. Enhanced visibility will support Centrifuge’s mission to accelerate the on-chain adoption of RWAs, reinforce its leadership in the ecosystem, and ensure sustainable growth for both the protocol and its community.

Budget

The total proposed budget is $55,000 USD, payable in CFG. This covers fees for paid partnerships and resources needed to execute the pilot program effectively. The amount is to be sent to a designated multisig, which the task force will manage.

With the actual CFG token price, the requested amount is 171,875 CFG.

Cost breakdown:

• Recepient on Legacy Centrifuge Chain: 4bj22Bq3C9AvpFne6HXD5KDfqWbYCYFNoxWEiNWjCXtzLfK8
  If this proposal is approved, the tokens from the Legacy Centrifuge Chain will be migrated within 48 hours to a multi-sig wallet address on Eth.
• Multisig wallet address on Ethereum: 0x4D749F2F24c6A0fD2695B76DE461A882C837b3bc

Signers:

1. Jana
2. ImdioR
3. Kate B

[The_Phunky_One]

Love to see this!

Two questions:

1. How can I apply to become one of the KOLs?

2. I have the perfect sponsorship I’d love to broker (assuming they will do it for this amount for a short-term “tryout” deal)

[Eshwar]

Good initiative and I fully support this, we have built a top product and all we need is more awareness and marketing and I think both the timing is also perfect.

Coming to the proposal does the KOLs will a have a deliverable based task of how will we measure it, most of the time these initiatives on engaging a KOL were used to hyped during the token sale or other events. How are we trying to approach this for a long term impact and engagement. As in the past it was mentioned that the main focus is on institutions than retail investors or small holders

[Janabe]

Thank you - I’ve noted your application! If the proposal passes, we’ll reach out to a shortlist of KOLs. Ideal KOLs would be:

1. Post about DeFi infra, RWAs, stablecoins, treasuries, yield protocols
2. Have developer or governance credibility
3. Are educators and explainers vs. pure meme/fomo accounts
4. Mid-size = ~10k–100k followers on X

[Janabe]

Thank you for the questions.

Indeed, each KOL will have quantified deliverables (e.g. educational threads, explainer video) + ongoing amplification. Measurement would focus on reach, engagement, and CTR (directing traffic). The aim is to increase visibility for CFG across retail channels, which does not take away from the importance of the institutional audience.

[ImdioR]

@Janabe

55,000

Good day
Thanks for posting this.
This is a Treasury proposal, so it should follow the Centrifuge Governance process and should match the CP-2 template.
The request exceeds 50,000$, so multi-sig wallets should control the funds.
Changes proposed:

1. Amount should be indicated in CFG. With the actual CFG price, the request should be 171,875 CFG.
2. @Janabe, I propose to create an EVM multi-sig wallet with 2/3 or 3/4 members.
   For maximum transparency with CFG DAO and CFG token holders, the multi-sig wallet will be shared in the proposal, allowing the CFG Community to see how the funds will be spent.
3. Since the Treasury request should be made on the CFG legacy chain first. I propose that as a receiver of the CFG legacy token to the wallet 4bj22Bq3C9AvpFne6HXD5KDfqWbYCYFNoxWEiNWjCXtzLfK8 with the identity “ImdioR”.
   If CFG Token holders accept this proposal and funds are allocated, they will be migrated to the EVM Multi-sig wallet, controlled by 3 or 4 users, within 48 hours of receiving them.

[ImdioR]

Good day there!
The proposal was submitted to GitHub as CP164, and the proposal is now live!

• CP164: DAO Marketing Q4 ‘25 Pilot Funding

All token holders can vote on it.
The proposal will be open for 7 days until block #8739332

[TheMarcus]

I think this pilot is a step in the right direction. Will be interested to see how it plays out and to see the content in action. It gets my AYE vote.

[ymarnier]

I support boosting Centrifuge’s visibility, but believe Q4 efforts should focus on strategic partnerships and community integrations rather than one-off paid campaigns. Long-term impact matters more than short-term reach.